Yellow Pages runs alongside ASA

2010-01-14 09:00

YELLOW Pages announced today that they have invested R20 million in

South African athletics until 2012.

This translates to R6.5 million per athletics season, the

information service provider revealed at a media briefing hosted by the interim

board of Athletics SA (ASA) at Athletics House in Houghton, Johannesburg.

The latest development will be like music to the ears of local

athletes after anxious moments since the suspension of the entire ASA board

about two months ago.

The first series of the 2010 track and field will officially take

off in Port Elizabeth on February 19 and culminate into the finals in


For the first time, some of the meetings will take place


Another announcement was that the series will be beamed live on


General manager for marketing at Trudon, publishers of Yellow

Pages, Lionel Smith, said: “We are doing it for the athletes. After three years

of our involvement with ASA, it was standard practise that we review the


Smith continued using the tone all gathered needed to hear. He

played down rumours that Yellow Pages was not going to renew the sponsorship

deal under the previous ASA leadership.

Ray Mali, ASA chief administrator, who is holding forth since the

suspension of Leonard Chuene in October, said: “The sponsorship is a big boost

in our plans for the Commonwealth Games (in India in October) and the Olympics

(in London in 2012).”

Mali also reiterated that the suspension of the ASA board is still

on and there will be direction from next Monday to formally put together the

processes regarding the hearing.

  • Get your City Press copy on Sunday to

    see the full 2010 athletics calendar.

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