Your favourite music – uninterrupted

2014-10-13 18:45

Traditional radio remains the number one way in which new music is discovered.

The tricky part is that this process is interrupted by features, adverts and presenters.

The top 40-type format of almost all music-driven stations means you are most likely to hear Beyoncé’s Drunk In Love more often than the very new Ed Sheraan.

And even if you do hear a new song you like, you might still not even know what it is and, even if you do, it’s not a very actionable moment.

Enter locally developed, which allows traditional radio listeners an alternative way to do this, by logging in with Rdio, tuning in and listening to the music from radio stations they already know.

It works by using audio fingerprinting technology to identify the music top radio stations from across the world are playing, and building up information about their playlists over time.

Users can then log in to using a Rdio account – a popular music-streaming service available in South Africa – and start listening to the playlists of their favourite stations

The idea was developed by 26-year-old Richard Oakley, a 2012 Bookmark Award Digital Maverick nominee, who worked on the development of digital products for one of South Africa’s largest radio groups, Primedia Broadcasting, before working on his own ideas in the space between technology and media.

Recast is in its beta stage of development, but listeners can log in and suggest some of their favourite stations for inclusion.

Listen to your favourite playlists at

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