Zizo Beda: The brainy beauty

2011-06-10 16:07

Every Wednesday, viewers of Selimathunzi are treated to the dazzling smile that won Zizo Beda her Miss SA Teen crown five years ago.

Fiercely proud of her heritage, Beda often speaks isiXhosa on and off camera, which has further endeared her to viewers.

However, ending up on TV or even being a beauty queen were not part of her original plan. She moved to Joburg from her small hometown of Dutywa in the Transkei after winning the Miss Teen title.

“I came to study at Varsity College in Sandton on a bursary I had won from the Miss SA Teen pageant,” adds Beda.

It was then that she got a taste of the entertainment industry when she was invited onto YOTV.

“It was nerve-wracking because I had never done live television in my life.

However, I eventually took it up because it was an interesting challenge.”

After cutting her teeth on the kiddies’ TV show, Beda moved to the big time to co-present SABC1 lifestyle show Selimathunzi alongside Kaos Matu.

Her fresh face and engaging personality captured audiences, and she blossomed into a face in the industry to be reckoned with.

Presenting isn’t the only string to her bow. Beda has also collaborated with local fashion retailer Legit to release a clothing range called Life of the Party.

More recently, she was announced as the new face of beauty skin product Garnier because, says the company: “She’s feisty, funny and, of course, simply gorgeous.”

But Beda is a young woman who has a lot more going for her than a girl-next-door look, a husky voice and a bubbly personality. She’s got the attitude to match.

“Along the line, I realised that the most important thing is to be true to myself,” she says.

Beda considers herself lucky to be born into a generation that “doesn’t have to dodge bullets and breathe in teargas each time I leave the house.

I’m very grateful for the sacrifices that were made by my parents so that we can have limitless opportunities.”

She adds that although there are many distractions to lead young people astray, with the right direction from society’s leaders the future looks good.

“It doesn’t help to criticise and complain.

I have learned to be a solution-oriented person.

I believe that instead of constantly looking for problems, rather try to find solutions.

If you see a young person losing their way, encourage and guide them in the right direction,” she says.

As far as Beda’s future aspirations go, she says: “I still plan to complete a journalism degree.

I want to succeed in life. Not just for me, but also to make my parents feel proud.

“Women today have the chance to reach new heights, and I want to be part of that.”

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