iPhone anniversary marks new day for Apple

2015-01-09 11:07

Today is the anniversary of the debut of the iPhone’s introduction in 2007 and it marks a new market share push from Apple.

Former Apple executive Steve Jobs entertained the crowd at the MacWorld 2007 conference by introducing what he described as a revolutionary product.

At the time, BlackBerry dominated the smartphone market, along with rivals like the Moto Q, Palm Treo and Nokia E62.

But Jobs told an enthusiastic crowd during his presentation that there was a fundamental problem with smartphones.

“The problem with them ... is they all have these keyboards whether you need them or not. And they all have these control buttons that are fixed in plastic and are the same for every application,” Jobs said to rapturous applause.

The iPhone was the first consumer smartphone with a full touch display and Jobs dismissed the available software on competing smartphones.

He called software on competitor smartphones “baby software” and said that the iPhone software was at least five years ahead of them.

The introduction of the iPhone undoubtedly moved the market forward, and guaranteed Apple, and Steve Jobs by extension, almost cult-like status among fans.

Following the success of the iPhone, Apple also introduced the App Store in 2008, allowing users to purchase applications from the online platform.

Yesterday, Apple announced that the App Store set a record in 2014 with the store generating more than $10 billion (about R117 billion) in revenue for developers from the sale of games and apps.

The biggest single sales day in the history of the App Store was January 1 with sales of nearly $500 million.

“We’re so proud of the creativity and innovation developers bring to the apps they create for iOS users and that the developer community has now earned more than $25 billion,” said Eddy Cue, Apple’s senior vice-president of Internet Software and Services.

Despite the success, Apple faces strong competition from devices running Google’s Android operating system, which was launched on September 23 2008.

Because Google makes the software available to manufacturers for free, Android has seen remarkable success, gaining market share of 85% as of 2014, according to data from Strategy Analytics.

In 2015, the mobile ecosystem is completely different to what Apple had in 2007.

Traditional computer rival Microsoft has joined the mobile race; Apple was late to the party as smartphone display sizes grew in size; rivals such as Samsung, Sony and LG delivered key technologies such as wearables.

But while Apple’s market share may suggest a lowering influence, the company has a history of making comebacks and sending shockwaves through the market.

Join the conversation!

24.com encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions.

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.

Inside News24


How to open a beer bottle without an opener

Do the right thing and never be thirsty again…


You won't want to miss...

WATCH: Man films himself going down water slide upside down as things go very wrong…
WATCH: Conor McGregor: Notorious the trailer
Best date night restaurants in South Africa
WATCH: Ryan Reynolds offers fans a free tattoo in new Deadpool 2 teaser
Traffic Alerts
There are new stories on the homepage. Click here to see them.


Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.


Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.