2010: LOC’s solution to slow sales

2010-01-16 00:00

TICKETS for the 2010 World Cup will start to be sold over the counter from April, Local Organising Committee CEO Danny Jordaan said yesterday.

This is in response to concerns that the current process, which involves applying for tickets on the Fifa website or at FNB bank branches, is too complicated and has been stalling sales in South Africa.

Fifa has also extended a deadline for associations from the 32 qualified countries to sell the quota of tickets allotted to them.

In a press release yesterday Fifa stated: “To ensure that fans from the qualified associations have more time and easier access … Fifa has agreed to create a new PMA [participating member association] sales phase between February 9 and April 7 …”

Asked about the ticketing issue, Jordaan replied: “Let me deal with the issue on a question and answer basis. First of all we have 3 000 043 tickets to sell. Will we sell out all the tickets? Yes. Are we over 50% of tickets sold? Yes.

“Are we worried about tickets sold overseas? No. Will we have full stadiums? Yes. Was there any improvement behind the ticket sales for Bafana matches after we raised our concerns? Yes. Within five hours 26 000 ticketing requests came through.”

He said he will discuss over-the-counter sales with Fifa in Zurich on January 26.

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