Are the malls a bit too merry for your musical tastes?

2011-12-20 00:00

IT’S that time of the year when Silent Night and Jingle Bells dig holes into your cranium until you are humming them in your sleep.

However, stores in Pietermaritzburg didn’t seem to be “sleighing” their customers by jamming the classics on repeat.

While most salespeople felt the Christmas cheer was driving them up the North pole, shoppers seemed distraught at the lack of carols blaring from the speakers.

Sheron Faro, a cashier at Game who has been working in retail for four years, said the store has had the same CD, a mix of oldies and festive music, playing the entire day since December 1.

“We work from eight to eight and it’s the same CD over and over again,” she said. “The worst song is the Macarena. I don’t know how it got there!”

Builders Express also have their carols looped, but the staff seemed to be unaffected by it.

Dhiren Gangadin found it eased him into the Christmas spirit, while Greshan Pillay admitted it drove him crazy before he just got used to it.

Most shoppers were unaware that these songs were even invading the malls as the hustle and bustle of holidaying pupils, late Christmas shoppers and normal silly season silliness muted the kitsch tunes.

“It’s really great to hear Christmas carols everywhere,” said shopper Lee-Anne Ravid, a former Howick resident. “I am living in Israel and I don’t get to experience Christmas, so I’m really happy to be experiencing it here. I wish there was more of it.”

Walking into CUM Books, one would expect to hear Hark! The Herald Angels Sing.

“We don’t want to overdo it,” said Ralvin Richards, a supervisor at the Christian store. “We play carols about four times a day or else it becomes monotonous. Our sales of Christmas music have been tremendous,” he said, reaching for a copy of the store’s own compilation, Christmas begins with Christ 2011, only to find that it was sold out.

A salesperson at Cape Union Mart, which claims to be “Santa’s secret” and the store “where Santa loves to shop” said they were bucking the Christmas music trend.

Walking through the mall, Theo Goronovsky said he didn’t mind Christmas CDs as long as the music was playing in the background.

“I don’t mind the music,” said Khethiwe Mabaso, on her way to buy herself a Boney M Christmas album. “I see it as spreading the Christmas fever. I love it!”

For those still searching for a Christmas gift, a salesperson from a leading music store confirmed that 193 copies of Boney M have sold in Pietermaritzburg in a week and 10993 sold countrywide.

Rudolph the Red Nosed Reindeer.


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