Balloting good for business

2009-04-22 00:00

THE elections served as an unexpected boon for restaurant and coffee shop owners across Pietermaritzburg yesterday, who discovered that “democracy in action” can also deliver a healthy sales stimulus.

A number of managers at restaurants and coffee shops, particularly those in major shopping centres, told The Witness that they had a good trading day.

The owner of Wimpy at the Liberty Midlands Mall, Rosemary Bothma, said patrons visited the restaurant throughout the day.

Wimpy offered people who cast their ballots and showed staff their voting ink marks a free cup of coffee.

This undoubtedly attracted people to the venue, Bothma noted.

“People visited us early. There were people queuing up before 8.30 [opening time]. We have done well generally. We attracted a very different and new market as a result of the free-coffee offer.”

A manager at Nino’s restaurant in the mall said they experienced a busy day.

She said there was a lot of activity in that wing of the mall, adding that many families visited the restaurant.

“We’ve been busy since we opened. People are excited about voting, and it looks like they’ve come out to the mall after voting,” she said.

Other eating establishments, particularly in shopping centres, also appeared to have attracted many customers.

The admin manager at The Hub (Pietermaritzburg), Melissa Singh, said they had a good trading day, partly because they offered a 10% discount on all merchandise for shoppers who showed staff their voting ink marks.

She said the store attracted a mixture of clientele, adding that it was similar to a “normal public holiday”.

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