Beautify PMB: new P3 campaign lets businesses help restore city’s glory

2011-05-13 00:00

MARITZBURGERS now have the opportunity to take action and help restore the city to its former glory.

The Picture Perfect Pietermaritzburg (P3) campaign, to be launched next week, is driven by the Pietermaritzburg Chamber of Business (PCB) with the support of The Witness and the Msunduzi Municipality.

The idea is that companies adopt specific areas to clean and beautify.

PCB CEO Melanie Veness said the P3 campaign will operate in conjunction with existing community and clean-up programmes, including the Proudly Pietermaritzburg Citizens’ Initiative.

“The P3 campaign is complementary to the various clean-up and restoration projects throughout Pietermaritzburg and highlights the growing clamour within the city to restore its famed garden city positioning,” she said.

Veness said the idea is for P3 participating companies to adopt and landscape prominent spots in the city, and for their support to be prominently acknowledged.

However, firms that prefer to beautify their premises or own corporate gardens, are also welcome to join the campaign.

“Attractive, durable and theft-proof signs will be erected that will feature a sponsoring company’s name at its chosen site.”

Each month a winning entity will be profiled in The Witness and the PCB newsletter, e-Biz­Blitz.

The P3 campaign will be formally launched at 6.30 pm on Wednesday, May 17 at the Witness offices and it is critical for interested companies to attend and stake their claims.

“We anticipate great interest and in order to allocate sites to participating companies, we need them to be at the launch where they will have the opportunity to choose their spots.”

Veness said sites will be allocated by a draw system.

“We believe the lucky draw system is the most democratic way of allocating sites, and it’s obviously important for interested businesspeople to be there.”

Veness urged interested businesspeople to RSVP to Lorna Jones at the PCB, on 033 345 2747 or by e-mail at

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