‘Bollywood Doll’ dupes Durban’s glitterati with media launch ploy

2011-07-23 00:00

A LARGE media contingent and other curious individuals including Speaker of Ethekwini Municipality Logie Naidoo fell victim to an ingenious marketing gimmick this week.

The launch of the world’s first “human toy” was enough to pique the interest of all who received the e-mail, and the mechanism proved to be brilliant.

“After many years of research, proofing, test runs and adjustments, we are proud to bring to SA the first human toy ... and it lands in SA next week. Be part of our magical event as we unveil the first box at Toys R Us, Gateway Theatre,” the e-mail read.

Cameras were poised and suspense mounted as the curious bunch anticipated something extraordinary — a robot or android even, but when a make up plastered, rag doll-like Yarisha Rajcomar pounced out, jaws dropped. Rajcomar was part of an elaborate campaign to launch her theatre production — Bollywood Doll, scheduled to show at the iZulu Theatre, Sibaya Casino and Entertainment Kingdom next month.

Directed by Caroline Smart, the audience is taken on a journey of one’s imagination through a setting that is not what it seems.

“This is the journey of a ragdoll in a toy shop and her discovery of finding herself and her true identity, while not forgetting her roots and values. Bollywood Doll is a feel good heart- warming story that will tug on the heartstrings and touch the emotions and feelings of the entire family,” said Smart.

“Playing off the theme of Bollywood, this colourful production appeals to all races and cultural backgrounds, allowing those new to Bollywood to enjoy the foot tapping music, rhythm and dance of the industry, with popular songs from Bollywood from yesteryear and current hits,” she said.

Mumbai’s internationally acclaimed choreographer, Nitin Dass will ensure that dance sequences are of the highest standard while Yarisha Rajcomar, Adi Paxton, Sudhir Kuldip will form the main cast.

Audiences can expect an amazing set design and state of the art lighting. Tickets are available through Computicket at R120 p/p and the show runs from August 26 to September 1.





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