Bulk benefits for city consumers

2008-07-01 00:00

A well-established Pietermaritzburg-based business has launched a R5 million investment on the back of significant upgrades to its Victoria Road operations following phenomenal growth in recent years.

Save Cash & Carry will next week open a new fully-fledged deli, including a butchery, a fresh produce section, a full dairy range and a component that offers ready-cooked meals.

The move is the first in a series of ambitious investment and expansion plans set to be rolled out in the near future.

Mohamed Noorgat, Save Cash & Carry CEO, told The Witness the new deli will employ 18 people and cover about 600 m2 of trading space, making it one of the larger butcheries in the city.

The concept emerged in reaction to feedback from customers who have increasingly been burdened with the rising costs of food items, particularly meat and fresh produce.

“We’re a wholesaler and due to our business philosophy of low margins and high volumes … and as a bulk buyer, we can pass these benefits on to the consumer,” he said.

The company has grown as an employer and increased staff numbers by an impressive 67% in only a few years. Save Cash & Carry now employs about 200 people across Pietermaritzburg.

The recent growth experienced by the business has resulted in an upgrade to its 8 500 m2 operation.

The upgrade includes an expansion of parking facilities to a capacity of 240 secure bays and an improvement in lighting and decor.

Noorgat, who is a chartered accountant, said the company has shifted focus to the local retail customer base in recent months.

As a result, 15 new express tills will cater to the local client base in addition to the existing 20 tills.

He said the emphasis is largely on providing a venue that caters for the needs of local families.

“Traditionally, food items dominated our product offerings. However, we now boast LCD TV sets; home appliances; PCs and laptops; personal audio products and homeware, among other products.”

It is clear that the business has intensified its efforts in brand awareness in recent months and Noorgat is bullish about the city’s prospects. “We are very optimistic as we continue to … invest in Pietermaritzburg as opposed to investing elsewhere …. Our vision is to ultimately become KZN’s number one destination store.”

The business was established 21 years ago as a traditional wholesaler.

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