Consumers share their views on easter

2012-04-07 00:00

FOR some an Easter egg is a symbol of new life, and for others it’s just an excuse to indulge in chocolate.

While there are many different types of beautifully designed and well packaged Easter chocolates available, the simple milk chocolate marshmallow seems to be the preferred delicacy among shoppers and the best seller in stores.

Godfrey Gcwaba, general merchandise manager at Pick n Pay, said Easter is as big as Christmas. “People spend a lot of money around this time and stores are always packed,” he said.

In order to get people into the spirit of Easter, stores display Easter products (eggs and bunnies) a month before the holiday.

Easter products prices usually start off high and are reduced as the excitement wears off.

The most expensive product sold at this store is an Easter bunny for R299, while the cheapest product, is the milk chocolate marshmallow strip.

Vaneshree Pillay, who works at the sweet department at Game, said their Easter egg sales are more or less the same every year.

What she has noticed is that new products don’t usually do so well. Every year suppliers come up with new and creative products specifically for this holiday.

“Customers would rather buy products they are familiar with and trust. It is all about the packaging, how nice and attractive the product looks to them.”

Local business owners also get creative around this time of the year. Owner of Tasha’s Fantastic Fudge, Tasha Jardim told Weekend Witness they make fudge bunnies for Easter.

“We make about 200 a day and they get sold out,” she said.


So when it comes to Easter eggs, what are locals buying?

Ruth Paul (57), Orient Heights: ‘I believe that Easter is a time for sharing and giving back to the less fortunate. I normally buy Easter eggs for the kids.’

Alan Volmink (56), Woodlands: ‘I do not celebrate Easter, neither do I associate myself with anything that has to do with this holiday. I’m a Christian and don’t believe that it has anything to with Christ.’

Ayanda Langa (26), Prestbury: ‘I love and celebrate Easter with my family every year. We normally go to church and indulge in chocolate … The Easter egg doesn’t really symbolise anything to me.’

Philani Thusini (28), Napierville: ‘Easter is all about Jesus and the sacrifice he made for you. I really don’t know how Easter eggs … fit into this whole equation. I’m not a chocolate fan so I never buy Easter eggs.’

Noma Langa (17), Prestbury: ‘It has always been a tradition to eat Easter eggs during this time. I was taught that the egg is a symbol for new life and that is why I celebrate this holiday every year.’

Peta Horn (25), Prestbury: ‘I have kids and buy Easter eggs. We usually have the egg hunt and that’s fun. Some Easter egg prices are reasonable.’

Sandile Nene (30), Imbali: ‘I usually go to church with my family. It’s a special time which only comes once a year and I feel it’s important to just indulge in chocolate and forget about everything else.’

Anita Msimango (28), Mooi River: ‘I used to celebrate Easter at home when I was still a kid. I don’t buy Easter eggs, but when I have kids of my own I will definitely buy and celebrate with my kids.’

Ntokozo Maseko (28), Durban: ‘To me Easter is family time. We also celebrate Jesus and the sacrifice he made. Eating Easter eggs is a tradition that I now share with my kids. I usually go for the less expensive chocolate.’

Thandeka Nhleko (22), Pelham: ‘My family celebrates Easter every year. My mom always buys Easter eggs. The eggs don’t really have any special meaning for me. It’s just a treat, any excuse to have chocolate.’

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