Cutting Costs: Less use of commercial media in government advertising, says Finance MEC

2009-08-05 00:00

KZN Finance Department’s cost- cutting measures may well translate into less use of the commercial media.

MEC Ina Cronjé, in her budget speech, said that advertising costs have been trimmed. Jobs will be advertised in an abridged format in the media with reference to the department’s website for more comprehensive details. Similarly, communication costs have also been cut. The MEC said they are looking at innovative, cost effective ways of getting government’s message to poor communities. “In South Africa communication is not only through the mainstream media. While such media play a vital role, we cannot solely rely on private media to inform our people — given the developmental nature of our state,” she added.

Other cost-saving measures include cut backs on subsistence and travelling costs. Cronjé added that the department will encourage officials, where possible, to travel on the morning of a meeting or event rather than the night before, in order to save on accommodation costs.

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