Dolphins’ new sponsor

2011-06-22 00:00

SUNFOIL Pure Sunflower Oil, manufactured by the Pietermaritzburg-based Willowton Group, has formed a partnership with KZN’s provincial cricket team the Dolphins.

The deal has resulted in the Dolphins now officially being known as the “Sunfoil Dolphins”, with Sunfoil replacing Nashua as the team’s sponsor.

Said Jesse Chellan, chief executive of the KwaZulu-Natal Cricket Union (KZNCU), “A key element of this partnership is the strategic fit. Both the KZNCU and the Willowton Group share the vision of making the Sunfoil Dolphins the most recognisable cricket brand in the country, in time rivalling the Sharks, the Bulls, Kaizer Chiefs and Orlando Pirates as the premier sporting brands in the country.”

The Willowton Group is owned by the Moosa family and was established 41 years ago.

“The Moosa family are ardent and passionate supporters of Dolphins cricket, so they are cricketing people who understand and support the game,” said Chellan.

The group has manufacturing facilities in Pietermaritzburg, Johannesburg and Cape Town.

Chellan said the process to find a replacement for Nashua as team sponsor for the Dolphins began about 10 months ago.

“Ideally we were looking for a KZN- based multinational and approached approximately 10 companies.

After several months of negotiations the shortlist was down to three companies, with Willowton Group being selected as the final preferred partner,” Chellan added.

Said Shoaib Moosa, sales and marketing director of the Willowton Group, “The synergy between these two great brands couldn’t be closer and the added value this partnership brings to the loyal customers who support them is something we are extremely excited about.”

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