Drunk driving project: SA campaign wins international award

2012-12-20 00:00

INNOVATION in the fight against drunk driving has earned a Pietermaritzburg organisation international recognition.

South Africans Against Drunk Driving (SADD) recently received the Prince Michael International Road Safety Award for its fight against drunk driving.

Caro Smit, the founder of the organisation, and her colleague, Charlotte Sullivan, travelled to England last week to receive their award.

The award was given to SADD in recognition of its national university project, which has been operating at eight universities in South Africa since 2008.

Smit said the project focused on the youth, as car crashes were the leading cause of death in this age group and led to a huge loss of human resources to the South African economy and inflicted unnecessary pain and suffering on families.

“This university project is designed so that peer educators work together with the counselling departments of the universities and run programmes to create awareness of the harm excessive alcohol consumption causes to their studies, bodies and on the roads,” she said.

The programme aims to encourage responsible drinking.

“The judges were particularly impressed with the innovative and comprehensive way in which this educational campaign was delivered, and welcomed the significant involvement of the private sector in backing the initiative,” said Smit.

She added that the award was recognition for their hard work in combating drunk driving.

Smit’s campaign began after her 23-year-old son Chas was knocked down and killed in 2005.

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