Durban recognised as the fourth ‘tweetiest’ city in Africa, with Joburg on top

2014-03-13 00:00

DURBAN has been recognised as the fourth “tweetiest” city in Africa.

According to a survey — How Africa Tweets — done by Portland Communications, Durban was ranked fourth on the continent, with 163 019 geo-located tweets between October and December 2013 on the popular social network Twitter. Durban came behind Johannesburg, the Ekurhuleni area and Cairo in Egypt.

Johannesburg was found to be the African city with the busiest Twitter users, with 344 215 tweets during the period, Ekurhuleni with 264 172 and Cairo with 227 509.

The study by Portland also found that Twitter activity in Africa peaked on the day former president Nelson Mandela died. “The day of Nelson Mandela’s death — December 5 — saw the highest volume of geo-located tweets in Africa,” it said.

According to the survey, the Mother City featured on the list at number seven, with 83 818 geo-located tweets.

The study also found that English, French and Arabic were the most common languages on Twitter in Africa, accounting for 75,5% of the total tweets analysed. Zulu, Swahili, Afrikaans, Xhosa and Portuguese were the next most commonly tweeted languages on the continent.

Tuesdays and Fridays were found to be the most active tweeting days, with Twitter activity rising steadily through the afternoon and evening, peaking around 9 pm.

It was also found that soccer was the most discussed topic on Twitter in Africa. “[Soccer] was discussed more than any other topic, including the death of Nelson Mandela. The most mentioned [soccer] team was Joburg’s Orlando Pirates.”

Politically-related hash tags were less common.

Allan Kamau, head of Portland Nairobi, said the “Twittersphere” was transforming the way that Africa communicated with itself and the rest of the world. “Our latest research reveals a significantly more sophisticated landscape than we saw just two years ago,” he said. “This is opening up new opportunities and challenges for companies, campaigning organisations, and governments across Africa.”

Top trending terms related to “Durban” over the last 12 months:

1. Nitro Circus Durban

2. Durban July

3. OLX Durban

4. Accuweather

5. Careers24

6. Tsogo Sun Durban

7. Property 24 Durban

8. Durban Gumtree

9. Flights to Durban

10. Durban Accommodation

List of countries searching the most for Durban on Google:

1. South Africa

2. Swaziland

3. Botswana

4. Saint Helena

5. Mozambique

6. Zimbabwe

7. Nigeria

8. Kenya

9. United Kingdom

10. United Arab Emirates.

Join the conversation! encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions. publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.

Inside News24

Traffic Alerts
There are new stories on the homepage. Click here to see them.


Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire network.


Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.