‘Dusi event pours over R25 mln into KZN’

2008-12-16 00:00

THE Hansa Powerade Dusi marathon pours millions of rands into businesses in Pietermaritzburg and Durban and “has a huge economic impact on the region”, said Cameron Mackenzie, chairman of the event organisers.

He said in a statement that the Dusi event not only ranks as one of the country’s premier sports events, but also contributes to business growth.

“The estimated direct spend in the region by the event and participants is a massive R25 to R30 million. This is based on hotel occupancy, food, fuel, entertainment, refreshments, curios, entry, boat costs, event expenses and the like. The marketing value, based on the media audit, is in excess of R100 million worldwide.”

He said a special aspect of the event is that it attracts people to the region during a holiday off-season.

“It takes place outside the traditional Christmas holiday season, which makes it that much more important as the money spent is Dusi-specific.

“The Dusi is not entertaining people that are already here. The event is attracting people to the region. In addition to this, many paddlers choose Durban, Pietermaritzburg or other places in the region as their Christmas holiday destination so that they can get some practice on the route.”

Participants in the Dusi come to the Valley of a Thousand Hills at least once in the months leading up to the race and stay an average of two days.

Mackenzie said bed-and-breakfast establishments have called him and expressed their appreciation for the Dusi as it generates good income for them after the Christmas holiday period.

“We are proud of the impact that this event has on our region. In these tough economic times sport events such as the Dusi bring in much-needed revenue.

“The event has shown dramatic growth in the last few years and we are confident that it will continue to grow in the future” said Mackenzie.

The Hansa Powerade Dusi 2009 is supported by Durban Africa as part of the city’s endeavour to market itself as South Africa’s playground.

The 58th edition of the event will take place on January 15, 16 and 17. The three-day event starts at Camps Drift in Pietermaritzburg and finishes at Blue Lagoon in Durban.

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