Dusi money flows into the region

2010-01-16 00:00

WITH the 59th annual Hansa Powerade Dusi Canoe Marathon just around the corner, the host cities of Durban and Pietermaritzburg are expected to benefit to the tune of tens of millions of rands from direct spend.

So says chairman of the organisers Cameron Mackenzie, who says estimated direct spend in the region during the event is likely to fall between R25 and R30 million.

“This amount is based on hotel occupancy, food, fuel, entertainment, refreshments, curios, entry, boat costs, event expenses and the like.

The marketing value, based on the media audit, is in excess of R100 million,” said Mackenzie.

He said many paddlers chose the region as their preferred festive season destination so they could practise on the route during their holiday.

He said they had received many calls from various regional bed and breakfasts who expressed their gratitude for the race as it boosted their income after the Christmas holiday period.

“We are proud of the impact that this event has on our region. The event has shown dramatic growth in the last few years and we are confident that it will continue to grow in the future,” he said.

The three-day event will take place from January 21 to 23. Starting at Pietermaritzburg’s Camps Drift, it will culminate at Durban’s Blue Lagoon.

Organisers of the Hansa Powerade Dusi Canoe Marathon have warned paddlers not to paddle between Low Level Bridge and Campbell’s put in between now and Monday.

This is due to a sewer leak in the Pietermaritzburg area.

“The water quality is not great in that area and we don’t want paddlers to get ill before next weeks big race,” said the organisers’ spokesman Ray de Vries yesterday.

He said the Msunduzi Municipality’s special task force was working around the clock trying to rectify the problem as speedily as possible and daily water quality updates would be posted on www.dusi.co.za between now and the race.

He said water quality fluctuated daily, sometimes even hourly so to avoid confusion, paddlers and the general public should log onto the website and regard those readings as the official source for water quality.

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