Elephant-back safaris are no new phenomenon. Wild Horizons has been offering the opportunity to enjoy a safari on the back of an African elephant in Zimbabwe, for 14 years. The farmer contacted White and asked him whether they would be interested in using the elephants for a commercial venture. He said, “Look you guys are in the industry, I’ve got these big elephants. I don’t know what to do with them. I don’t have room for them on the farm, I’ve hand-reared them and my children have been riding them — are you interested in taking them?” White’s first reaction was; “Absolutely not. We don’t know anything about elephant-back safaris and we don’t even know if people should be sitting on top of an elephant.” The farmer persuaded the White brothers to meet the elephants, which consisted of three males and a female named Miss Ellie, the matriarch.