Fifa announces final touch

2010-05-05 00:00

THE STAGE is set and ready for the biggest concert South Africa has ever seen.

This follows yesterday’s Fifa and Control Room announcement of the final line-up of African and South African artists for the inaugural Fifa World Cup Kick-Off Celebration Concert.

Control Room is a leading produ­cer of global music events.

Five-time South African Music Award (Sama) winners Freshlyground, legendary South African trumpeter Hugh Masekela, the Soweto-based Mzansi Youth Choir, two-time Grammy Award winners and three-time Sama winners the Soweto Gospel Choir and African hip- hop artist K’naan will take to the stage at Orlando Stadium in Soweto on the eve of the opening match of the Fifa World Cup.

Masekela said, “As South Africans, we are proud to be hosting the first-ever World Cup on African soil. I am very humbled and flattered to be part of this global event and am looking forward to the concert with great interest and excitement.”

The music event also features the artists announced earlier — Alicia Keys, Amadou and Mariam, Angélique Kidjo, Black Eyed Peas, BLK JKS, John Legend, Juanes, Shakira, The Parlotones, Tinariwen, Vieux Farka Touré and Vusi Ma­hlasela.

The concert will be broadcast live worldwide. It is scheduled to begin at 8 pm local time on June 10.

In a statement, Fifa director of TV Niclas Ericson said, “We wanted to have an eclectic, international mix of music genres to appeal to as many people as possible around the world, while at the same time showcasing the immense home-grown talent of the host country.”

SABC will transmit the event live nationwide.

The South African Roadies Association (Sara) will provide technical assistance during the concert.

Said Sara president Freddie Nyathela,“It is a great opportunity for our staff to gain further experience with a worldwide broadcast event. Working with an international, world-class production ensures extensive knowledge and skills transfer for our technical team.”

All net proceeds from the concert will be donated to 20 Centres for 2010, the official campaign of the 2010 Fifa World Cup South Africa. Its aim is to achieve positive social change through football by building 20 centres across Africa offering education and health care services, as well as football training to disadvantaged communities.

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