Financial pinch doesn’t stop big spending on mothers

2009-05-10 00:00

THE current economic downturn did not stop fathers, sons and daughters from spoiling mums this Mothers’ Day.

City shops — including those that sell gifts, clothes, shoes and cards —reported buoyant trading days in the build-up to Mothers’ Day.

Saturday probably represented one of the busier trading days this year at the Liberty Midlands Mall and the CBD, judging by the sheer number of people jostling for space at local shops.

The owner of Cardies at the mall, Heather Godsmark, told The Witness that this year’s foot-count and sales were higher than for Mothers’ Day 2008.

“The shop was buzzing all day. We did considerably better than last year, both on Friday and Saturday.”

She said shoppers did not “buy-down” as spend-per-head for Mothers’ Day remained at a healthy level.

Godsmark added that new stock also helped draw in shoppers.

Irshad Beni, store manager at Asmalls, said “the crowd was unbelievable” on Saturday, adding that the store was “very busy” throughout the day.

He said the sales and foot-count momentum began picking up on Wednesday.

“We didn’t think that we would get such a good response with the current state of the economy.

They [shoppers] went all out for their mothers this year. We actually needed to bring in more stock,” he said.

Charlene Naick, assistant manager of Designer Shoe Outlet, said they performed better than last year.

“We were extremely busy. The mall was also very busy. People were even parking on the barricades. There has been good growth in the mall generally [this year],” Naick said.

Naick said some latecomers were even shopping for Mothers’ Day gifts yesterday.

The average amount spent per pair (of shoes) was R150-R200, she said.

Michelle Ganas, the manager of Birthdays at the mall, said the store traded well, adding that they were kept on their toes, mainly as a result of sales of cards and gift bags.

Yacoob Mall of Selfast clothing store in the CBD said they “did really well”, adding that the store was only slightly down on their target for Mothers’ Day.

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