Flag Fridays: keep up World Cup spirit, SA urged

2010-07-16 00:00

The end of the World Cup should be no reason to stop waving your flags. In fact, there has never been a better reason to be proudly South African.

Brand South Africa has introduced Fly the Flag Fridays after the highly successfully Football Fridays initiative. South Africans are encouraged to wave their South African flags, dress in the colours of the national teams (Bafana Bafana, the Springboks or the Proteas) and embrace the spirit created during the World Cup every Friday, starting today. It also urges people to buy South African goods to help create jobs and strengthen the economy and to dedicate an hour a month to helping others.

The campaign was endorsed by President Jacob Zuma at the end of the football World Cup finals.

“The Football Fridays campaign became highly successful,” Zuma said, “South Africans from all walks of life proudly wore national colours every Friday. It was a meaningful collective experience of a lifetime. As we draw the curtain on the 2010 Fifa World Cup, we now … focus on the fortunes of the nation’s Springbok rugby team in the Tri-Nations Series.”

Said Miller Matola, chief executive of Brand South Africa, “By continuing to stand together, there is nothing we cannot do.”

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