Gateway centre chosen for new electronics flagship

2007-11-15 00:00

The DionWired concept, as implemented in the first store of its kind, will operate in the fiercely competitive and ever-changing consumer electronics sector.

Managing director of Massdiscounters, Jan Potgieter, told The Witness that they will use the KZN store as a base from which to grow the roll-out of this concept across the country, adding: “We were very specific on the areas we wanted to go in, given the fact that we are targeting a very affluent clientele”.

The new store is 30% bigger than those in Centurion and Fourways and has 30 permanent staff members.

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