Good for R300 million and 2000 jobs

2011-05-23 00:00

THE Royal Show taking place from Friday, May 27, to June 5 is a Pietermaritzburg cash cow.

The show is expected to generate more than R300 million for the regional economy, the same amount that is said to be injected into KwaZulu-Natal by the Comrades Marathon taking place on Sunday.

The chief executive officer of the Royal Agricultural Society of Natal, Terrence Strachan, told The Witness that according to research conducted under the auspices of Professor Jeff McCarthy, the annual activities of the Royal Agricultural Society contribute in excess of R300 million to the regional economy.

The same study found that 2 000 permanent jobs are created in the region as an result of the society’s activities.

The chief executive officer of Pietermaritzburg Chamber of Business, Melanie Veness, said she was excited about the 160th Royal Show because the event is not only “economically significant for Pietermaritzburg, drawing exhibitors from all over the country and visitors from far afield, but it also plays a critical role in forming the City’s overall positioning”.

Strachan said it takes about 14 months to prepare for the event. He said they are already planning and preparing for the 2012 Royal Show.

“I think the real winner in all this is not the Royal Show but the region,” Strachan said.




Royal Show in numbers: (BOX)

There will be over 2 100 livestock on site: 900 cattle, 700 sheep, 200 rabbits and chinchillas, and 300 birds.

There will be five major musical concerts: The Nostalgic Legends Concert, The Johnny Clegg Concert, Radio Sonder Grense Concert, Royal Hindvani Bollywood Show and Ukhozi FM Concert.

There will be 440 commercial, industrial and service sector displays.

The show is expecting between 170 000 and 220 000 attendees.


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