Google Zeitgeist 2013 shows death sends people worldwide to Google

2013-12-19 00:00

DEATH sends South Africans to Google.

The search giant recently released its Google Zeitgeist 2013, its annual overview of search habits.

Unsurprisingly, Nelson Mandela was the most searched term in South Africa and the rest of the world.

Google vice-president Amit Singhal said interest in the former president was already high, and after his death, Internet users turned to Google to search for more about his legacy.

Four people top the worldwide top 10 list: Mandela; Paul Walker, star of the Fast and Furious movie franchise, who was recently killed in a car crash; Cory Monteith, the Glee actor who died of a drugs overdose; and Prince George, first son of Prince William and Catherine, Duchess of Cambridge.

In South Africa, six people are in the top 10, and four of them died this year. The SA list is: Mandela; Oscar Pistorius; Walker; the DefenceX investment scheme; Vuyo Mbuli, the SABC presenter who died of a pulmonary embolism; online classifieds site OLX; Standard Bank Internet; BBM for Android; Reeva Steenkamp, Pistorius’s girlfriend who he is accused of shooting dead, and the royal baby.

The most searched-for people in SA were: Mandela; Pistorius; Walker; Mbuli; Steenkamp; Monteith; boxer Baby Jake Matlala; Kim Kardashian; Burry Stander and Lance Armstrong.

All except Pistorius, Kardashian and Armstrong died.

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