HOT STOCK: sun, soccer boost beer sales

2010-10-19 00:00

BREWER SABMiller said yesterday that lager volumes in South Africa grew three percent during the first half of its financial year in a growing market, thanks partly to the 2010 Fifa World Cup.

The group said, “Volumes benefited from strong brand building and enhanced retail execution. The lack of an Easter peak was partially offset by the positive impact of the 2010 Fifa World Cup. The cold and wet weather experienced at the beginning of the year gave way to warm and dry conditions in the second quarter, which together with the continued focus on our soft drinks growth strategy, led to volume growth …”

It said trade in the half-year to 30 September on an organic basis, grew by one percent compared to the prior year. — Business Editor.

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