High-tech: your lucky number ‘cellphone word’ could spell Big bucks

2011-03-26 00:00

AS if personalised luggage and licence plates aren’t enough, you can now have a personalised cellphone number.

And if you already have a number that spells out a sought- after word, you could be making a quick buck from it.

Yesterday, the cellphone number 07Worldcup — full number 079 675 3287 — went on sale for R 300 000 on the website www.phonewords.co.za.

This website aims to create awareness of what the company terms “cellphone words” in South Africa.

Cellphone words are made up from the letters of the alphabet that appear on a phone keypad — for instance, the ABC that appears on the number two button. Using these combinations, a word can be spelt.

This is a great advantage for marketers, as words are usually much easier to remember than digits.

Cellphone words have been used in toll-free numbers in South Africa. The concept has had great success in Australia and is popular in England.

Phonewords.co.za aims to bring this to the cellphone market, by selling numbers such as 08FIFA2010 and 08Amakhosi.

The site also makes provision for private sellers to advertise their numbers online and attract buyers. The easiest way to find a personalised number is to visit the website and select from the ones on offer, which have prices displayed. If you think you have a winning number or are looking for more information, visit the website or e-mail fnp@icon.co.za.

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