Hilton Arts Festival: ‘Witness' wins BASA sponsor award

2010-08-31 00:00

THE Witness Printing and Publishing Company has won the award for best media sponsorship, in its ongoing support of The Witness Hilton Arts Festival, at the annual BASA Awards which took place in Johannesburg last night.

Business and Arts South Africa (BASA) is a South African development agency which encourages mutually beneficial partnerships between business and the arts.

The Witness Hilton Arts Festival, now in its 17th year, has proved to be a lasting, ongoing relationship between Hilton College and The Witness. It has grown from a small event into one of the largest theatrical festival of its kind in KwaZulu-Natal, drawing over 20 000 people to the event over three days.

Apart from the financial contribution, the newspaper’s marketing team creates all of the artwork for the promotional material, programmes and editorial.

The event has created employment in the district as additional staff is employed in the hospitality industry to cope with the influx of people to the district — but has also focused on employing disadvantaged members of the community from the Hilton village.

Bursaries have been created, one of which has seen the first sound technician sponsored entirely by the fesitval qualifying last year. This year there will be a schools day which will bring learners from throughout the country to the festival.

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