Indian film awards build bridges

2013-08-28 00:00

THE South Africa India Film and Television Awards (Saifta) spectacular isn’t just about the awards, says Khedhar Gawde, Saifta creative director. “It’s about skills transfer, employment and building bridges between the two countries.”

Gawde was speaking at a meeting yesterday hosted by the South African National Editors’ Forum (Sanef) and the Durban University of Technology (DUT) focusing on the staging of Saifta at the Durban ICC Arena on September 6.

“Our two countries have had huge political and cultural association for decades,” says Gawde, adding that Saifta also provides a huge showcase for KZN talent. “There is dance and fashion talent here, but where do you go from here? Look towards Bollywood. Let the two countries meet.”

Ndabo Khoza, chief executive officer of Tourism KwaZulu-Natal, was in complete agreement: “Saifta is the type of event we have been battling to get to create connectivity between Durban and India.”

“We need the right mixture of business and tourism. Saifta is bringing us closer to the right kind of mixture.”

Khoza said that KZN is a known destination in India after a campaign involving the Indian travel agents’ association, which saw travel agents tour the province. “We are now moving to the next stage.”

Gawde explained how interest in Bollywood extended far beyond India and created cross-cultural interest and reciprocal tourism. “There are Bollywood fans in Germany, Russia; there are Bollywood dance schools in Japan.

“Durban is South Africa’s hidden secret,” says Gawde. “It’s about time it was revealed. Saifta is putting Durban on the world tourism map. It’s an event that has no colour, no language, it all depends on talent.”

Join the conversation! encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions. publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.

Inside News24

Traffic Alerts
There are new stories on the homepage. Click here to see them.


Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire network.


Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.