Jobs, crime and poverty are top issues

2009-04-08 00:00

Of the many challenges South Africans personally face, 40% of likely voters indicate that unemployment, job creation, too few jobs and retrenchment are their main concerns, while 85% of likely voters indicate that these are the most important issues that will face the government elected on April 22.

Ipsos Markinor’s latest survey that focussed on election issues found that there is a high correlation between what voters view as key personal challenges facing them and what they believe a new government should be focusing on as priorities.

These include in order of importance:

• Fighting unemployment and creating jobs

• Combating crime

• Addressing poverty.

Markinor director Mari Harris says that with just two weeks to go until the national elections, there are still some South Africans who have not decided which political party they are going to support.

She said that parties that address South Africans’ personal challenges as well as those that they see as immediate priorities for the new government can benefit from focussing their campaigns on job creation, employment and issues pertaining to crime and poverty.

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