Malema pips Zille on Twitter despite tweeting less

2014-03-18 00:00

DA leader Helen Zille may be the most active of all the political leaders on Twitter but the Economic Freedom Fighters’ Julius Malema has slipped passed her as the social media’s number one leader with the most followers.

The latest survey by Apurimac Media, a digital media company which on a weekly basis follows the activities on the social media platforms of political parties and their leaders on the social media platforms, shows that Zille now has 391 000 followers on Twitter while Malema has 426 000 supporters. The survey has been conducted between March 8 and March 14.

Zille however has tweeted 43 times during the same period, while Malema only managed 13 tweets.

President Jacob Zuma, who tweets under @SAPresident and has about 314 000 followers, did not tweet over the weekend, while Dr Mamphele Ramphele, who has 40 000 supporters, tweeted nine times during that week.

Apurimac CEO Will Green yesterday said they have been doing the research because it was interesting to see how often – in a lead-up to the elections - political parties and their leaders will use social media platforms.

“If for instance we merely look at the past week, we see that Zille and Malema have both amassed 3 000 news followers on twitter, during which time the president got 1 000 new followers. It is also interesting to see that despite being the most active political leader on twitter, Zille has been pipped by Malema with the biggest number of new followers.

The ANC still has the most followers on twitter with 105 000, followed by the DA (67 000), Agang SA (42 000), the EFF (38 000), Freedom Front Plus (4 000), Cope (847), and the IFP (274).

The ANC, DA, Cope and Agang SA tweeted more than 100 times in the past week, followed by the EFF (85) and the FF+ (53). The IFP did not tweet at all.

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