Mara speaks on wearing phony Louis Vuitton

2010-08-21 00:00

IDOLS judge Mara Louw has spoken out following criticism that she wore a counterfeit Louis Vuitton jacket on M-Net’s music reality show.

Eagle-eyed fashionistas noticed the flashy black and gold outfit, which was covered in a monogram and a pattern used by the famous design house, during the Bloemfontein auditions. Unfortunately, the outfit isn’t the Real McCoy — the famous LV monogram is upside-down (on the genuine item it is upright) and the image of a flower normally has four petals, while Louw’s outfit reportedly has five.

The singer, affectionately known as Mama Mara, admitted to being shocked to discover the jacket was a fake.

“I bought the jacket ten years ago from Sasha’s, a former boutique in Killarney for about R5 000. It was long before Louis Vuitton formally opened a business or started promoting their brand in South Africa and the brand was not as well known here as it is now,” she explained.

“I never thought it was a Louis Vuitton outfit and it wasn’t sold to me as such. I bought it because I found it beautiful and I love beautiful clothes.”

The singer added that wearing counterfeit clothing is against her principles. “In my view, it’s the same as pirating music, which, as a performer, I detest. It is harmful to the originators of the design, just as pirating is harmful to the performer,” Louw said.

“It’s important for me that everyone knows that I don’t buy fakes at flea markets. But, in future, I’ll be even more aware of the origin of expensive clothes sold at boutiques!”

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