The harsh reality of modern economic life is that globalisation makes no allowance for the specific circumstances of any company or nation. Business organisations are constantly having to vie for competitive advantage, while being on the lookout for lower cost locations for their sourcing and production activities. This means that individual investors seek out those locations that add value to their businesses. One nation that is taking itself seriously in the competitiveness stakes is Mexico. With a population of around 107 million, grouped into 26 million households, Mexico is the 11th most populous country in the world.