Misleading: brain boost advert to be renamed

2012-05-18 00:00

THE Patrick Holford Supplement Range is to rename one of its products following a ruling this week by the Advertising Standards Authority of South Africa (ASA) that found the name to be misleading.

More to Life Health (MTLH), which produces the Patrick Holford Supplement range, will comply with the ASA decision and is to rename Smart Kids Brain Boost as well as remove the wording “intelligent fats” from the packaging, said a statement from the CEO of MTLH, Peter Brierley.

“We acknowledge the ASA’s decision regarding advertising of this product and have already set in place measures to comply with the ruling,” said Brierley. “It was never our intention to mislead our customers, but rather a means of communicating the importance of correct nutrition for growing brains,” he said.

Join the conversation!

24.com encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions.

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.

Inside News24

Traffic Alerts
There are new stories on the homepage. Click here to see them.


Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.


Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.