Mr Magic Linda Sibiya is headed back to KZN’s airwaves on Vuma FM

2014-06-25 00:00

CONTROVERSIAL radio personality Linda Sibiya is set to join the Vuma FM radio team in Umhlanga after being sacked from Ukhozi FM.

After a brief break from the airwaves, Sibiya will host the Kwasa Breakfast Show from 6 am to 9 am, from Tuesday July 1.

Sibiya is expected to further boost the daily line-up of the radio station, which already features other popular presenters such as Lucky Sefatsa.

He made his radio debut back in 1995 and is now said to be one of the more recognisable voices on the South African airwaves. Sibiya, who is known as “Mr Magic”, had claimed that he had been unfairly dismissed after almost two decades at the station.

Market research company Markinor rated Sibiya at number 20 in a survey of South Africa’s top brands.

Sibiya said that his motivation is derived from the belief that “the road to greatness is always under construction”.

Ferdinand Mabalane, programming manager at Vuma FM, said Sibiya’s arrival at the station was part of its strategy.

“Subsequent listener feedback … clearly shows that these interventions were widely well received. Vuma FM’s decision to bring Linda on board will effectively take these efforts to another level, lifting the station into a more competitive environment,” Mabalane said.

With Sibiya moving into the morning slot, Lucky Sefatsa will move to take over the drive time show The Ride.

Sister Kay returns to the mid-morning show from 9 am to noon, while Linda Ndimande hosts the lunch time show from noon to 3 pm.

Meanwhile, East Coast Radio also announced changes to its daily offering yesterday. Zaba Simbine is set to move into weekday mornings and Carol Ralefeta takes over the reins of the 10 am to 2 pm weekend show.

Bongani Mtolo takes over 4 am to 6am weekdays and Sky Tshabalala moves into the weekend trainee slot while former apprentices A.T. Nkosi and Alain Tardin get their own shows.

Abi Ray will be presenting a show dedicated to South African music on Sunday evenings. ECR’s programming manager, Zane Derbyshire, says “These latest tweaks to our weekday offering are in line with the station’s strategy to deliver multi-platform content that is exciting and relevant.”

Darren Maule will continue weekday mornings as usual.

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