Naming your baby for online success

2014-06-02 00:00

WHETHER you or your partner are currently pregnant, planning to start a family soon or even if the thought of having a child is still comfortably off in the distance, there is one thing that you, along with all other potential parents, will give a lot of thought to: your baby’s name.

Your name is a major part of your life. It’s the name which everyone will refer to you as, from the primary school bullies to the name engraved on your Nobel Prize. Names show our lineage, reflect our culture, have deeper meanings and set us apart from the next person.

However, in the digital age, there is now an additional aspect that you should consider when naming your future children — their name’s searchability, meaning how well their name ranks in organic search listings. In the information age, we rely heavily on digital personas. All of our profiles, articles and achievements are scattered across the Internet and are strung together purely by our names. Having a unique name will impact the online world your offspring inhabits.

This issue is something that is rather close to my heart as my name — Matthew Arnold — is particularly common. I was recently invited to a Facebook group that consisted of a number of other people with the same name as mine from all across the world. I also happen to share my name with a rather famous poet, ensuring that search engines almost always direct you to a Wikipedia page of a heavily side-burned man who has not updated his content in 126 years.

One of the topics of conversation on my namesake Facebook group was the use of our name and digital platforms. Who has the ideal Gmail address or Twitter handle? If you have a similarly popular name you will know the frustration of trying to set up a Gmail address and ending up with the unremarkable as the lynchpin holding your ever-growing online world of Google services together.

Having a unique name will provide a search engine optimisation advantage for your offspring ensuring that their content is easier to find among the surging volume of content on the Internet. However, this is not always a good thing. Having a common name does provide an unintentional layer of privacy, an increasingly important aspect of online life. If you have a common name, it would be much harder for anyone to do a simple Google search and find every online mention of you. Fortunately for me some of my horrible first attempts at writing or website creation from my past are quite neatly buried underneath the substantial amount of content generated by the multiple Matthews across the world.

The big question is, will this matter in 10, 15 or 20 years’ time? When your child reaches the relevant age, will having a unique name be of any significant value? At the moment the constant creation of content is at an all time high and doesn’t show any signs of letting up. Although the potential online audience is growing every year, with more and more information building up, it is becoming harder and harder to be heard.

The introduction of Google Authorship will assist greatly by ensuring that all of your generated content is linked together and more accessible, which shows a glimpse of a future where it will be more than just the characters that make up your name that determine your online profile. Search engines are becoming more sophisticated at helping you find what you are looking for, but there is no guarantee that text-based search will be the main format in 2035.

With the uniqueness of human faces and the increase in facial recognition software, image search could be the main way to find out more about a person online, rendering your baby’s unique name irrelevant. However, text search has been with us for quite some time already and will more than likely still feature in the future.

So if you are about to name your baby I would urge you to put aside the Meanings of Baby Names book that you are reading for a couple of minutes — and consider the online impact of your child’s name, his or her future Internet fame or battle for privacy. — Bizcommunity.

Join the conversation! encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions. publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.

Inside News24

Traffic Alerts
There are new stories on the homepage. Click here to see them.


Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire network.


Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.