New badge for College

2014-09-03 00:00

AFTER initial opposition from its Old Boy community, Maritzburg College has a new badge.

The school has redesigned and tweaked their school’s badge.

In an interview, the school’s director of business development, David Rogers, said the re-invented badge is part of a strategic plan that has been in place since last year.

The plan seeks to redefine the school’s marketing message and brand definition in attempts to promote College to potential new parents.

“Graphically, the new badge is sharp and crisp. We respected the traditions of the past so the badge is nothing totally new, just tidied up. We have not yet used a consistent logo to brand the entire school and there are different versions of the badge that have been created over time. So from a marketing perspective we had to ask ourselves what our brand was,” Rogers said.

The new badge will be added to uniforms, billboards, exhibition branding, stationery and adverts; but will be different from other “special” badges for prefects and honorary pupils. The pupils will be allowed to wear clothing items bearing either the new badge or the old one for roughly the next 18 months and a lot of the new signage and billboards will be redesigned before the fourth term.

“We have done presentations to the boys and the staff and we were pleasantly surprised at how accepting they were.”

Rodgers also acknowledged that, at first, the College Old Boys were concerned with the idea because of “the emotion that goes with the logo”.

Kevin Todd, from the Maritzburg College Old Boys Association, said that they now look upon the change with great pride and trust.

“Maritzburg College is steeped in history and has a strong following in all its old boys. Whenever change occurs we generally react emotionally as we are tightly attached to our great school. So it is no surprise to me that when the school intimated this change we would experience a backlash of sorts from our old boys. Our College Old Boys committee have accepted the change as we strongly believe in the school strategy that has been adopted,” said Todd.

A parent, who asked to remain unnamed, expressed her grievances about the process, saying that it will only cost parents more money to purchase new items that can’t be rebranded with the new logo.

“It’s frustrating that we now are expected to fork out more cash for something that’s not important to us. It seems to me like just another way for the school to make money. We can’t even return our son’s old clothes to the College Shoppe and they even expect us to pay for the new logo on old clothes before they will return it,” she exclaimed.


Join the conversation! encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions. publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.

Inside News24


WATCH: Man films himself going down water slide upside down as things go very wrong…

What is at first an exciting tummy-turning adventure stunt, quickly turns into a scarily bad idea caught on camera. Take a look:


You won't want to miss...

Best date night restaurants in South Africa
WATCH: Ryan Reynolds offers fans a free tattoo in new Deadpool 2 teaser
Should you date your co-worker?
Hip Cape Town bars to discover this summer
Traffic Alerts
There are new stories on the homepage. Click here to see them.


Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire network.


Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.