New iPhone ups the ante in high-stakes game

2012-09-13 00:00

TOUTED as the devices that could help turn around the U.S. economy, technology giant Apple finally unveiled its eagerly awaited iPhone 5, along with newer versions of the iPod Nano and iPod Touch in San Francisco last night.

Despite being Apple’s thinnest phone yet, the sixth version of the iPhone has to help Apple fend off competition from rivals that has reached fever pitch.

CEO Tim Cook, who took over from the company’s late co-founder Steve Jobs last year, is under pressure to keep Apple at the forefront of the industry. The iPhone has to vie with Google Inc’s Android and rival Samsung Electronics.

Android has become the most used mobile operating system in the world, while key competitor Samsung has taken the lead in smartphone sales.

Apple hopes to close these gaps with 4G LTE capabilities for high-speed Internet connection, not available in South Africa yet.

The iPhone 5 also has a faster processor, which allows for a faster response from the device as well as better graphics and picture/movie capture from its eight-megapixel camera.

Apple recently won a $1,05 billion (R8,8 billion) lawsuit against Samsung for intellectual property infringement.

Cook said the phone has a larger four-inch retina display and a thinner 7,6mm frame.

He called it “the most beautiful product we’ve ever made”, saying the new phone was also lighter than its predecessor.

The camera also features a panoramic shot, which allows for users to pan through views to get a wider image of 28 megapixels.

The iPhone 5 is expected to go on sale in South Africa late this month or mid-October.

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