PMB business: Newspaper branding exercise

2008-04-22 00:00

The Witness and associated titles have undertaken a major branding exercise with various local businesses. Shika Maharaj, circulation market development co-ordinator for the group, said: ‘As a Pietermaritzburg-based business, there is a great need to create a strong brand presence in and around the city, in various communities, by enhancing the brand’s visibility and positioning. The branding campaign is an ongoing exercise and many businesses have come on board thus far.’ Pictured is an example in Edendale.

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