Pizza ad withdrawn after Afrikaner complains

2010-05-29 00:00

ROMAN’S Pizza has withdrawn a TV commercial for its boerewors pizza (Boeriezza) after a man complained to the Advertising Standards Authority (ASA) that the advert is an “attack on Afrikaans-speaking white women”.

He also complained that it portrays Afrikaners as “backward” and “sex-obsessed”.

In the commercial, a well-endowed blonde woman with two pony-tails, bright pink lipstick and a shocking pink top with the words “Wors is lekker” written on it walks into a Romans pizza parlour.

The man behind the counter asks her whether she would like to buy a “Boeriezza”.

She replies, “What’s a Boeriezza? I rather want a pizza.”

When the man explains that it’s a pizza with boerewors on it, she says: “I love wors. Lekker.”

Having got her pizza she walks smack into the shop’s glass door. She is then shown with her squashed nose up against the glass.

Pretoria law firm Klagsbrun De Vries and Van Deventer, representing Romans, said earlier in their client’s defence that it was not their client’s intention to offend Afrikaners.

They also argued that while opinions differ on this, Romans Pizza is sensitive to any complaints from customers and does not intend to belittle the community or the public in general. The lawyers said Romans Pizza undertakes to take the commercial off the air.

The ASA directorate said in its judgment this week that it accepts the undertaking on condition that the commercial is withdrawn and not used again.

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