‘Poster boy’ who wowed the world

2013-02-15 00:00

SOUTH Africans don’t always realise just what a big global star Oscar Pistorius is.

The 26-year-old is probably seen interationally as South Africa’s biggest sports star.

Not only was the world’s most famous disabled athlete the “poster boy” for both the 2012 Olympics and Paralympics, he is also the face of some very big interational brands, with sponsorships of millions of rands. He has a London-based publicist co-ordinating his media presence worldwide.

In the run up to the Paralympics, his image was on billboards and buses all over the UK.

Every media conference he gave during the Olympics was packed.

But he caused an uproar when he was beaten by Alan Oliviera in the 200-metre race and questioned whether the Brazilan’s racing blades were legal.

When he called a hasty media conference, reporters fell over themselves to hear what he would say.

And on the last evening of the Paralympics, he got the biggest ovation of the games when he ran away with the 400-metre title.

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