Running your business to make money: The Happy Apple

2008-05-26 00:00

Forty years ago, I went to see a West End farce called The Happy Apple. The play is set in an advertising agency’s London offices and centres round a "blonde" receptionist who forgets to send her boss’s market survey through to the Nielson research agency.

Well, quite simply, the farce is a tongue-in-cheek ridicule of the grand world of advertising agencies. The play sets out to make the point that vast sums of money are spent in researching questions that could as easily be answered using little more than common sense and the obvious.

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