SA hockey loses key sponsors

2012-06-18 00:00

THE “intervention” and “greed” of South Africa’s Olympic heads last week cost the country’s desperate men’s hockey team a big sponsorship deal and apparently threatens to rule out another deal to the value of millions of rands.

The Games’ preparation of the team, which has been without a sponsor for the past eight years, is at risk after Clere Active on Tuesday withdrew its offer to contribute R350 000 to training camps, international matches and a televised advertising campaign.

Clere Active marketing manager Karen Kruger declined to confirm or deny whether the sponsorship was cancelled, but several sources involved in the negotiations told sister newspaper City Press that the “intervention” and “greed” of the South African Sports Council and Olympic Committee (Sascoc) and the “hopeless management” of the South African Hockey Association (Saha) sank the agreement.

Clere Active representatives approached Saha on May 10 after Marissa Langeni, the controlling body’s chief executive, and Dave Carr, Saha president, made desperate pleas for support. Clere Active offered to act as a joint sponsor, but by earlier this week Saha had not yet signed a memorandum of understanding.

In addition, City Press was told Sascoc announced on Tuesday it would take part of the sponsorship and warned that Clere Active “may not be involved with the team in any way” during the Games.

This was apparently “the last straw”.

Langeni confirmed that the team still had no sponsor. “We are currently in talks with a company for funding.”

It is understood that these negotiations — apparently with a construction giant — reached a dead end, reportedly because Saha and Sascoc insisted on an amount of R3 million.

The team were virtually guaranteed a place in London after being crowned African champions. Champion teams from every continent automatically go through, but Sascoc decided the team had to win a tournament in Japan last month to gain entry.

Sascoc did not intervene in the sponsorship of the men’s hockey team, but “opportunistic sponsors who want to get on the Games gravy train can keep their money”, said Sascoc president Gideon Sam.

“We cannot allow sponsors only to come on board now … Where were they for the past four years, when we asked people to become involved in the build-up to the Games?” he asked.

“It would be unfair to the sponsors who have gone the long road with us and comply with all our requirements. We can’t make an exception”

— City Press.

Join the conversation! encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions. publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.

Inside News24

Traffic Alerts
There are new stories on the homepage. Click here to see them.


Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire network.


Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.