Safa demands R1 billion from SABC for Bafana rights

2011-01-25 00:00

JOHANNESBURG — The South African Football Association (Safa) has finally sought to put more value on brand Bafana Bafana by demanding R1 billion from the public broadcaster for the rights to host the national team’s matches.

The SABC is currently coughing up a meagre R150 million to exclusively screen Pitso Mosimane’s men in action, according to The Times — and Safa still subsidises around R700 000 worth of production costs for every televised encounter.

The SABC can ill afford to lose rights to Bafana games after SuperSport beat it to the broadcasting of PSL mat­ches.

The pay channel may choose not to splash the cash for national team games, but is waiting in the wings in case the SABC scores another own goal.

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