Sausage giants looking to beef up

2008-05-20 00:00

A sizeable investment in the refurbishment and upgrade of an established Pietermaritzburg-based high-quality meat processing business is under way, coinciding with the 40th anniversary of the company.

Oscar’s Authentic Deli Meats, well known in the food retail trade, yet little known in the general consumer market, has had a presence in the city for well over two decades.

The company, which supplies products to national supermarket chains across the country, has launched a major revamp of its Pietermaritzburg factory in Havelock Road.

The investment entails the modernisation of the facility through the acquisition of new coldrooms and equipment in an effort to mechanise a substantial portion of the business.

They plan to increase production capacity by between 40% and 50% at the Pietermaritzburg facility, and to triple the working area in the process.

The expansion, set for completion by the end of this year, will also entail the hiring of additional staff.

The developments coincide with a major re-branding of Oscar’s Authentic Deli Meats, set to be launched at next week’s Royal Show.

According to sales manager Roger Troisi, the developments all form part of an expansion plan.

He explained that they also plan to direct a great deal of resources towards a direct onslaught on the general consumer market.

This will entail the overt branding and sale of Oscar’s products on the shelves of major retailers.

Troisi noted that the local market has served them well, particularly city restaurants, retailers and hotels.

The city’s major sporting and cultural events have also been a valuable source of revenue for them.

Oscar’s was established in 1968 in the then Rhodesia by Oscar Troisi along and his wife, Doe.

The brand has since become well known for its quality meat products.

Roger Troisi conceded that they face several challenges as South African consumers come under greater financial pressure.

"A lot of consumers are going for the more ‘extended’ meat and they get more quantity than quality.These products are of a lower quality and contain high levels of soya, potato starch and cereals. Reclaimed meat is known as MDM. We try to cater for a different market."

In an effort to intensify its branding campaign, Suzie Kraupner recently joined the team.

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