Sex, drugs and Apple

2012-09-17 00:00

Last month’s ruling by a Californian court that Samsung had infringed Apple patents has led to further legal action, aimed at stopping sales of eight Samsung products in the United States. American economic imperialism has been read into this situation: as one commentator asked, “is Apple trying to patent geometry?” The role of corporate bully sits uneasily with Apple’s image as progeny of the social revolution of the sixties. Or is this just a myth?

And then there was Apple co-founder, Stephen Jobs. He dominates Dormehl’s book, but there is little evidence that Jobs was part of a meaningful counter culture or anything more than a shrewd and often ruthless businessman with a genius for marketing akin to evangelism. The best that is said of him is that he was an inspirational visionary, but it is also patently obvious that his massive fortune was created out of short-changing the creativity and technical ability of many of his colleagues and even his friends (the floppy disk drive is a good example.)

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