South Africans still upbeat about the Rainbow Nation

2008-07-09 00:00

South Africans are generally positive and passionate about the country. But they want a South Africa that is free from poverty and crime.

This is the finding of a survey conducted by the International Marketing Council (IMC) during a recent nationwide campaign titled: “What kind of South Africa do you want to live in?”

Sophie Masipa, marketing manager of the IMC, said the responses to the campaign have been positive, proving that the Rainbow Nation is intact.

She said that South Africans unanimously reject racism, xenophobia, inequality and intolerance.

“Despite the concerns around crime, poverty, unemployment and other related issues, there is still a deep love for the country. South Africans are still proud of it and want to see it reaching its full potential,” said Masipa.

Comments received ranged from wanting to have a happy, winning nation, where justice and respect are the keynotes; a country that is crime-and poverty-free and in which an individual’s value is not dictated by his background, colour or language.

Said a respondent, “I want a South Africa that is happy … that is positive! I love this country with all my heart and will do anything to make South Africa better. It really hurts me when people are negative about our country … We all need to live together in unity. Only then will all people see what a great nation we are and what an even better nation we can become if we all work together to build it.”

Another said, “The government should try and create a kibbutz … where people can at least have a plate of food … at the end of the day.”

The IMC, custodian of Brand South Africa, launched the campaign in June, inviting South Africans to phone or SMS their views on what kind of South Africa they would want to live in. Responses are being collated and will be broadcast in an advertising campaign.

Join the conversation! encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions. publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.

Inside News24

Traffic Alerts
There are new stories on the homepage. Click here to see them.


Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire network.


Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.