South Africans use all forms of shopping to beat the festive rush

2014-12-22 00:00

SHOPPERS took to all forms of shopping this festive season in order to beat the Christmas week rush.

Liberty Midlands Mall centre manager Muhammad Varachia said that the mall had become increasingly busy with schools closing. “We are ready to welcome our shoppers and holiday makers in numbers, who increase significantly to almost one million over the course of the festive season,” he said.

Lisa Sukdev, spokesperson for Gateway shopping mall in Durban, said the opening of their latest stores sparked a rush. “We expect in excess of three million people to make their way to the mall this festive season, which our stores are adequately prepared for,” she said.

Others have taken to shopping online in an effort to avoid Christmas carols, busy shops and malls.

The managing director of World Wide Worx, the leading independent technology research and strategy organisation, Arthur Goldstuck, said online shopping is growing at a steady pace in terms of amount spent, with the total having grown by around 30% to 35% every year for the past eight years.

“Festive season shopping always makes up around a fifth of the annual online spend, so it increases by the same percentage every year. It can be expected to continue at this rate for the next few years,” Goldstuck.

It is estimated that R6 billion have been spent on online shopping this year compare to R4,8 billion in 2013.

Goldstuck said people find it easier to shop online rather than spending time in long queues.

“Gift vouchers, electronics, books, music and flowers are big, along with groceries, are the most bought items as people prepare for big parties.”

Children were also queuing up in local malls in an effort to tell Santa Claus what they wanted for Christmas.

See page 2 for dos and don’ts of

online shopping.

Dos and DON’Ts of online shopping.

Make sure it is a reputable business, but also make sure it is the real site.

Check the website address in your browser address bar.

If there are spelling errors or the first section of the address ends in what appears to be a strange country domain, it could be a fake version of the site. If uncertain, do a Google or Bing search on the name of the retailer you want to visit - it will usually be one of the first results.

Make sure you have researched your purchase, and that the product description is detailed enough to give you confidence that you are purchasing what you were researching.

If you are asked to give your credit card details or other sensitive information, make sure the website address starts with https:// instead of http://. That “s” tells you it is hosted on a secure server, which means your information can’t be intercepted, for example by someone at your Internet service provider. If it doesn’t have the “s”, it is an indication of a dodgy retailer.

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