Stitcher: Like Pandora for talk radio

2012-06-25 00:00

STITCHER, the leading mobile app for news and talk radio, has launched an update aimed at impacting talk radio, as Pandora has done for music radio.

Stitcher is personalised Internet radio for everything but music, offering on-demand and live shows, more than 10 000 of them.

Available as an app on Apple products, those that run the Android operating system and the Kindle Fire, the most significant feature in the update is the Smart Station, which recommends new shows based on your listening history, and what other people are listening to.

If that sounds familiar, it’s because it’s similar to Pandora’s Music Genome Project, which makes music recommendations.

The emphasis, as with many apps or new Internet products, is on discovery —how users can find the content they want or that they should want.

“It becomes universally more important because the Internet in all of these different mediums has allowed us access as listeners or users to more content than we could possibly ever consume,” Noah Shanok, CEO of Stitcher, said.

With upwards of five million registered users, the company has a much smaller base than Pandora. However, it has been expanding quite a bit since it secured an extra$10 million in venture capital funding last September.

And it is positioning itself for more growth. It has struck deals with car companies such as BMW and GM to get its app embedded in their cars. Shanok said he believes that market is core to his business.

“Fifty percent of radio is consumed in the car,” he said. “About half of that is talk morning radio. It’s Stitcher on the way to work and Pandora or Spotify on the way home.”

The app now features a sleep timer and makes it easier to share what you are listening to across social networks. Yet the key remains discovery.

“For a new user, 50% of them in the first month of listening discover five or more new shows,” he said.


Join the conversation! encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions. publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.

Inside News24

Traffic Alerts
There are new stories on the homepage. Click here to see them.


Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire network.


Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.