Techno trends in business

2010-10-14 00:00

TAKE a group of five 22-year-olds out for a drink every month.

Ask them what technological devices they’re playing with.

Track them.

You don’t have to understand it all — just understand what the implications are for your business.

This is the advice of consultant Barrie Bramley, the founder of TomorrowToday, a company that researches trends relating to the “new world of work”.

Bramley was speaking yesterday at a presentation on the aftermath of the recession and the disruptive changes taking place in the world of work. His talk was hosted by the Southern Sun Elangeni Hotel in Durban.

He posed the following question to business owners: “Who is watching the institutional, technological and cultural changes taking place in South African society right now?”

He said that institutions such as relationship building and face-to-face interaction, are changing rapidly with the prominence of Facebook, Twitter, Myspace and Foursquare.

Bramley listed a number of new trends that are impacting on businesses.

These include changes in technology, institutions, demographics and the natural environment.

Bramley said technological trends of particular importance include “user-generated content”, “mobile and in a cloud” and “augmented reality”.

“User-generated content” has become increasingly popular among web users, through blogs, Facebook and Myspace.

“All of a sudden, our customers are not talking to us anymore.

“If they have a bad experience at your store, you may not hear about it,” said Bramley.

“Their social networks are pretty big … and they will just blog it [their bad experience].”

“Mobile” essentially refers to the growing usage of mobile technology, specifically “smart” cellphones.

“In a cloud” is essentially the idea that all information and data will eventually reside in a readily accessible “cloud” (e.g. Internet applications, which allows you to access your data and information anywhere in the world) instead of a specific storage device such as a memory card).

“Information and data are not confined to specific devices. This allows us to do business anywhere in the world.”

Turning to the popularity among South Africans of accessing the Internet through a cellphone, Bramley believes that smart cellphones, which are today relatively expensive, will become entry-level cellphones within a few years.

Join the conversation! encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions. publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.

Inside News24

Traffic Alerts
There are new stories on the homepage. Click here to see them.


Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire network.


Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.