Technology is now part of the game

2013-03-15 00:00

GOLFERS are continually in search of golf clubs that will be more suitable to their swings and style of play. The majority of them are anxious to try anything new because it may work for them.

Technology has improved golf equipment in the past few years with an excellent record of success and as a result of this, the stated claims of manufacturers of clubs and balls gives them greater credibility than before.

For instance, with the latest oversize irons it is easier to hit good shots. These clubs are primarily made for amateurs who don’t always hit the ball in the middle of the club face. Since the clubs are better weighted with heel and toe balance, a mis-hit shot will not be far from the intended target, so these clubs are what golfers call forgiving. With irons, golfers require accuracy because it will yield good scores.

Club manufacturers sell drivers in a different way. They also attach the same terms: big heads that are forgiving and are more accurate but the key word is distance. Every golfer in the world would like to drive the ball further and if a driver hits the market that claims to hit the ball further than any other, it will sell very well.

Many years ago, professionals used clubs that were hand-made for them and amateurs bought clubs off the shelf. Today you will find the pros using the same drivers that are advertised in golf magazines and thankfully they are also available to amateurs.

Today we have golf hyper-markets and the choice of clubs is staggering and one couldn’t blame golfers for being confused. A beginner could never select suitable clubs without expert advice.

Golf equipment has become a technical business. There are special alloy steels used for club heads, carbon-fibre shafts with varying weight and stiffness plus composite materials for the grips. It seems that every month the golfing public is introduced to yet another new model or type of club or hideous-looking putter. Each new club or set comes with persuasive advertising jargon describing why golfers should buy the clubs and Mister Average Golfer is in no position to argue with that, but he knows that playing a round with new clubs is about as exciting as it gets and they’re worth every cent.

From the 19th hole

The mother-in-law arrives at the house and finds her son-in-law furious and packing his belongings.

She says: “What happened?”

Mark says: “What happened? I’ll tell you what happened. I sent an e-mail to my wife saying that I was coming home from my business trip today. I got home and guess what I found? My wife, yes my Rachel, in bed with another man. This is the end of our marriage, I’m leaving.”

“Calm down!” says the mother-in-law. “There is something odd about this story. Rachel would never do such a thing. Wait here while I check what happened.”

A few minutes later, the mother-in-law returns with a big smile. “You see, I said there must be a simple explanation. Rachel didn’t receive your e-mail.”

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